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“After the first photograph has been in a magazine, the famous men do not enjoy their photographs in magazines so much as they fear that their photographs will cease to appear in magazines. They are trapped, just as you are.’ ‘Is this supposed to be good news? This is awful news.’ ‘LaMont, are you willing to listen to a Remark about what is true?’ ‘Okey-dokey.’ ‘The truth will set you free. But not until it is finished with you.’” [note - this is quote from Infinite Jest by David Foster Wallace]

The conversation between LaMont Chu and Lyle–and the highlighted passage, specifically–was eerily familiar. About a month ago I read an article entitled Creating the Illusion of Accomplishment, in which a video game developer pointed out how easy it is to design titles that are addictive without being especially fun. “There’s a vital question that is rarely asked,” he said. “Does our game make players happy when they play, or just make them sad when they stop? This is a subtle distinction, and irrelevant to sales, but I think it’s very important. Medicine and heroin both sell for a high price, but I would sleep better at night selling one than the other.” [note - this is quote from Infinite Summer a blog about reading Infinite Jest which also include the above quote]